About The Client
The Mattress Shop of Fayetteville is Fayetteville’s leading mattress liquidation firm. The Mattress Shop is not just your ordinary business, it’s the foundation in which all of our dreams begin. They are a group of professionals invested in the personal well-being of families across the globe! Healthy long lasting relationships with their clients is what they pursue.
Having recently revamped their website and brand, The Mattress Shop wanted to place a much larger focus on connecting with their customers through their greats deals, a regular social communication focused around service, news, community outreach and tips.
Objective
The Mattress Shop knew that the first step to engaging their audience was to strengthen their customer (and prospect customer) databases. The Mattress Shop already had a fantastic newsletter strategy in place but needed assistance in boosting members of this database. The team at The Mattress Shop contacted Neovene to help further develop their club database by attracting new, qualified customers that they could start having engaging conversations with.
From Client
The custom CMS they built makes it easy for us to keep our content up-to-date—it’s simple, intuitive, and painless. The whole Neovene crew is professional, knowledgeable, and friendly.
Lee Peterson
The Work
Neovene got involved to assist with The Mattress Shop tools to grow their database as per the objective. Neovene set up a conversion script on a landing page to encourage users to enter their details for the discounts with weekly promotion incentives.
