About The Client
Computer Rigs 4 Kids is a non profit organization only dedicated to investing in the future of helping youth within communities to rise by way of education and technology by creating a network of young inspired innovative leaders across the world. Donations and pledges from businesses and individuals will create the conversation and successfully grow our community objective world-wide.
Objective
Computer Rigs 4 Kids were looking to increase the awareness and need for a rise in technology among youth within low middle class families and those families that are in need financial assistance.
As Neovene worked with Computer Rigs 4 Kids in the past we were able to further collaborate the need for their services through the communities they serve.
From Client
I’ve worked with Neovene & Company for years. I truly trust them with my site, and to keep up on technology.
Founder
The Work
Neovene looked to trial a number of different planning and advertising channels, as well as ad formats in order to determine the best mix to promote the organization.
We found that Facebook image ads were performing strongly with a 1-2% conversion rate. However, we hypothesized that conversion rate might be greatly improved if we were to replace our image advertisements with custom tailored, promoted news feed videos.
